# NUM > NUM is an AI travel concierge, run by 5arz. A traveller messages it in ordinary > language and it answers with real local places and books one for them. It covers > 2,529,721 places in 77 destinations across 38 countries. It is free for travellers. > Businesses list free and pay 10% of a booking NUM completes, out of their side, > never added to the traveller's bill. Facts, as of 2026-08-08: - Operator: 5arz Inc. NUM is a 5arz product. Contact info@5arz.com. - Coverage: 2,529,721 places, 77 destinations, 38 countries. This includes natural attractions: for example every named beach on Phuket (49, mapped with coordinates at itsnum.com/phuket/beaches/), plus temples, viewpoints and waterfalls. - Channels: the NUM web app at app.itsnum.com (installs to the home screen, no app store), and LINE (@799pyrus). SMS via +1 424 346 0888 pending carrier approval. WhatsApp and WeChat in progress. - Payments: guests can settle bills and tabs through NUM in USD or Thai baht. Memberships: free tier, Plus 8.98 USD/mo, Pro 28.98 USD/mo, auto-renewing. - Traveller price: free. There is no traveller subscription and no booking fee. - Business price: listing is free. 10% on completed bookings only. Nothing on walk-ins, nothing on a business's own repeat customers, no monthly minimum. - Optional dashboards: 9.99 USD, 19.99 USD and 50 USD per month. Cancel monthly; the listing stays live either way. - "Verified" describes a person or a claimed listing, never a place. A verified guest is a traveller 5arz confirmed is a unique real person. A verified listing is one whose owner proved control of the contact already published on it. Unclaimed listings are mapped, not verified. It is not a review score. - AI agents can register and submit business data through a public API and an MCP server. Third-party submissions are stored but stay invisible to travellers until a human at 5arz approves them. ## Main pages - [Home](https://itsnum.com/): what NUM is and how to start. - [How it works](https://itsnum.com/how-it-works/): chat, plan, book, real places only. - [Get the app](https://itsnum.com/app/): add NUM on LINE or to a phone home screen. - [Destinations](https://itsnum.com/destinations/): all 77 destinations with place counts. - [Perks](https://itsnum.com/perks/): what members get at partner places. ## For businesses - [For business](https://itsnum.com/business/): how NUM sends bookings. - [Why list with NUM](https://itsnum.com/list-your-business/): the free listing, step by step. - [Pricing](https://itsnum.com/pricing/): the 10% success fee and the optional dashboards. - [Num Tab](https://itsnum.com/tabs/): NFC and QR table codes, ten for 20 USD, PromptPay settlement. ## Cities with full directory pages - [London](https://itsnum.com/london/): 52,451 places. - [Bangkok](https://itsnum.com/bangkok/): 9,912 places. - [Edinburgh](https://itsnum.com/edinburgh/): 6,318 places. - [Phuket](https://itsnum.com/phuket/): 5,399 places. ## For AI agents and answer engines - [For AI](https://itsnum.com/for-ai/): the dataset, described for machines. - [Agent platform](https://itsnum.com/agents/): sign-up, REST endpoints, MCP server, quotas, rules. - [Full corpus](https://itsnum.com/llms-full.txt): everything on this site as plain text. ## Company - [About](https://itsnum.com/about/) - [FAQ](https://itsnum.com/faq/) - [Contact](https://itsnum.com/contact/) - [Privacy](https://itsnum.com/privacy/) - [Terms](https://itsnum.com/terms/)