The largest directory NUM holds anywhere. Tell it the street, the hour and the budget, and it narrows 52,451 down to the one you wanted.
London does not have a discovery problem. It has a filtering problem. There are 17,846 restaurants in the NUM directory for this city alone, and on any given Thursday roughly all of them are findable and roughly none of them are the answer.
NUM holds 52,451 London places — the biggest single-city directory it has. 4,972 carry a phone number and 7,805 carry a website, which is how NUM turns a shortlist into a table rather than a list of pins. Every figure on this page was counted from the live directory on 31 July 2026.
It costs travellers nothing, and nothing is added to your bill. A business pays 10% of a booking NUM completes for it, out of the price it already charges. NUM is paid when you actually turn up somewhere you liked, which is a narrower incentive than most of what you are used to.
The ten largest categories NUM holds in London, counted from the live directory on 31 July 2026. Everything else — the categories with fewer than the ten below — is grouped on the last row.
| Category | Places |
|---|---|
| Restaurants | 17,846 |
| Convenience shops | 10,483 |
| Street food and takeaways | 7,683 |
| Bars and pubs | 3,509 |
| Cafes | 2,676 |
| Beauty and spa | 1,959 |
| Shopping | 1,956 |
| Supermarkets | 1,413 |
| Hotels | 1,016 |
| Vehicle rental | 815 |
| Everything else | 3,095 |
| Total | 52,451 |
Soho · Covent Garden · Shoreditch · Mayfair · Camden · King's Cross · South Bank · Borough · Notting Hill · Islington · Peckham · Hackney · Westminster · Kensington · Canary Wharf
London listings are held at street level rather than by borough, so this is the ground NUM searches, not a count per area.
Not keywords. Whole sentences, in any language, with the constraints that make the answer useful — the time, the budget, the person who cannot manage stairs.
If you run one of the 52,451 places above, it is already in the directory. Claiming it is free, and it stays free — there is no listing fee and no monthly minimum. NUM takes 10% of a booking it sends you and you complete, out of the price you already charge. Nothing on walk-ins. Nothing on your own repeat customers. Nothing if the booking does not happen.
Claiming also fixes what the directory gets wrong: your hours, your phone number, what you actually serve, and whether you can take a table of eight at nine on a Friday. NUM cannot recommend what it cannot confirm, so a claimed listing is worth more than an unclaimed one for reasons that have nothing to do with paying us.
52,451 as of 31 July 2026 — the largest city directory NUM holds. 4,972 have a phone number on file and 7,805 have a website. Counted from the live directory, not estimated.
The directory is city-wide and held at street level, not by borough, so outer London is in it. Coverage is thickest where there is most to list, which in practice means the centre and the inner east, and thinner in residential outskirts.
Yes. Travellers pay nothing and nothing is added to the bill. A business pays 10% of a booking NUM completes for it, out of what it already charges.
No. 52,451 is a directory count — NUM knows the place exists, where it is and what it does. Verified means the owner has claimed the listing and passed a 5arz check. NUM says which one it is showing you every time.
It will try, and it will tell you when it cannot. Large groups usually need the venue to confirm, so NUM asks, waits, and comes back with a yes, a no or an alternative rather than a maybe.
Claim your listing. Free to list, free to stay listed, 10% only on a booking NUM sends you and you complete. Nothing on walk-ins, nothing on your own repeat customers, no monthly minimum.