NUM is an AI concierge for travel and everyday life. You can use NUM through our apps and websites, by message, text or voice, and through other assistants, partners and businesses that connect to NUM. This policy explains what information we handle, why, and the choices you have. It covers every NUM product, feature and channel, including ones we add later, and everyone who uses them: travelers and members, businesses, hosts and partners, developers, and visitors to our sites.
Some features show their own short notice when you first use them, such as AI replies, text messaging, age-restricted services or filing a travel form for you. That notice applies together with this policy.
Information you give us
Information we get when you use NUM
Information from others
We do not ask for sensitive information unless a feature needs it, for example passport details for an entry form or proof of age for an age-restricted service. When you give it, we use it for that purpose.
We do not sell your personal information. We do not store full card numbers: payments run on our payment providers' own systems, and we receive a confirmation and a reference.
We do not record audio or use your camera in the background, and we do not use your precise location, microphone, camera or contacts unless you turn on or use a feature that needs them.
We do not use your conversations for third-party advertising.
Every request is handled by NUM first. NUM then asks AI models run by the companies below to help write the reply, and sends them only what that needs. In the NUM app, nothing is sent to them until you tap Sounds good on the screen that explains this, and you can turn it off at any time in Profile → AI replies. When it is off, NUM cannot answer messages or voice notes.
What is sent
Your account details (name, phone number and email), your payment details and your passport are never sent to an AI provider. Voice notes are turned into text on NUM's own Cloudflare account; OpenAI and Anthropic receive only the text, never the recording.
Who it is sent to
How they may use it. These providers receive this information only to produce NUM's reply, acting on our behalf under contract. We require each of them to protect it to the same standard as this policy. We do not sell it, and it is never used for advertising. We do not send it to any AI provider not listed here — NUM's systems refuse to — and if that list changes, we update this section and the app asks you again before anything is sent.
AI replies can contain mistakes — please double-check important details like opening hours and prices with the business.
Advertising and measurement tools on our websites are covered in section 7b.
Our map and directory of businesses is built from public sources and open or licensed data, including OpenStreetMap (© OpenStreetMap contributors, ODbL) and Google, together with our own research and verification, our members, and business owners themselves.
If a listing is about your business, you may claim it, correct it, or have it removed. If a listing shows something about you that should not be public, such as a personal phone number, tell us and we will remove or correct it. Email info@itsnum.com, reply to any email from us, or message us on LINE (@799pyrus). Replying "REMOVE" to an invitation email both stops emails and delists your business.
We may contact businesses whose contact details are publicly listed about their listing, about a guest's request, or about working with NUM. Every message says how to opt out, and we honor opt-outs.
NUM keeps a profile of the things that help it serve you, such as where you are staying, who you travel with, what you like and what you have asked for before. You can change or remove profile details in the app, delete your account, or contact us and we will correct or delete information for you.
We do not build your profile from sensitive categories, such as health, religion or politics, unless you ask NUM to remember something for you.
We keep personal information while your account is open or for as long as we need it to provide NUM, then delete or de-identify it. Some records are kept longer where the law requires it or where we need them for safety, disputes or accounting, such as payment and rewards records and opt-out records. Some information is deleted much sooner by design, such as documents you give us to file a form, which are deleted soon after filing.
Where we offer NUM by SMS text message, this section applies in addition to the rest of this policy. It describes what we send, how you consent, and how you stop.
Customer-care and transactional messages only: replies to what you ask your concierge, and updates about arrangements you asked us to make — a table, a driver, a tour, a change to a booking. We do not send marketing or promotional text messages, and we do not send third-party content. Message frequency varies. Message and data rates may apply.
You give consent by entering your own mobile number on our sign-up page at itsnum.com/sms and ticking the consent box — it is never pre-ticked, never bundled with anything else, and consent is not a condition of any purchase. You also opt in by texting our number first. We never message a number we did not receive direct consent from, and we never buy, rent, or import phone lists.
Reply STOP (or END, CANCEL, UNSUBSCRIBE, QUIT) at any time. We send one confirmation and nothing after that — immediately and permanently. Reply HELP for support contact details, or reach us any time at info@itsnum.com.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services for the messaging program — such as our cloud, AI, and messaging infrastructure providers — is permitted so they can deliver the service on our behalf under contract. All other use-case categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.
Your mobile number, your consent record (when and how you opted in), and the messages exchanged with your concierge, handled as described elsewhere in this policy. Contact us at any time to have your profile or your data deleted. Opt-out records are retained so we can honor your opt-out permanently.
Always on, because NUM cannot work without it: the storage that keeps you signed in, remembers the app's own state on your device, and remembers the privacy choice you made below. None of it is used for advertising.
Only with your permission: on itsnum.com and the web version of the app (app.itsnum.com) we use four third-party tools to see which ads and pages bring people to NUM. None of them is in the NUM app from the App Store.
Once allowed, these tools can set cookies or similar identifiers in your browser and receive information such as the page you visited, the action you took, your browser and device, and your IP address. Each provider handles that information under its own privacy policy. We do not send them what you write to NUM, your name, your phone number or your email address.
How you choose. In the EU, the EEA, the UK and Switzerland, none of these tools loads unless you tap "Allow". Everywhere else, NUM shows a notice with "Allow" and "No thanks"; the tools load after "Allow", or if you carry on using the site after seeing the notice without saying no. You can change your mind at any time with Privacy choices (in the site footer, and under Profile in the app). Saying no takes effect straight away, and the tools stay off on your next visit. If you are signed in, your choice is saved to your account so it applies on your other devices too.
Global Privacy Control. If your browser sends the Global Privacy Control signal, NUM treats it as a "no" to all four tools, every time, without asking.
California: Do Not Sell or Share My Personal Information. NUM does not sell your personal information for money. Under California law, letting ad platforms collect information through their pixels can count as "sharing" for cross-context behavioral advertising. You have the right to opt out of that. Use Do Not Sell or Share My Personal Information (or send Global Privacy Control) and we honour it immediately. We will not treat you differently for opting out.
Separately, NUM counts some events on its own servers — for example that a booking request was sent or confirmed — without any third-party tool and without your name or contact details, so we know the service works. These counts are not shared with advertisers.
Service messages. We send messages you need to use NUM, such as sign-in codes, confirmations, receipts, support replies and safety or policy notices.
News and offers. Where the law allows, or where you have opted in, we may also send you news, tips and offers from NUM by email, notification or in the app. Every such email has an unsubscribe link, and you can turn notifications off in your device or app settings. Text messages follow section 7a.
Depending on where you live, you may have the right to access your information, correct it, delete it, receive a copy, object to or restrict certain uses, withdraw consent, and opt out of the sale or sharing of personal information or of targeted advertising. These rights exist under laws such as the GDPR and UK GDPR, US state privacy laws including California's, and Thailand's Personal Data Protection Act (PDPA). We do not treat you differently for using them.
To make a request, email info@itsnum.com. We may need to confirm it is you, and you may use an authorized agent where the law allows. We answer within the time the law requires, and you can ask us to look again if you disagree with the answer. You may also complain to your local data protection authority, including Thailand's Personal Data Protection Committee (PDPC).
Where the law asks for a legal basis, we rely on: carrying out our agreement with you, your consent, our legitimate interests in running and improving a safe service, and our legal obligations.
NUM is operated by 5arz Inc., and you can verify your identity by linking the 5arz account you already have. When you do, you sign in through Google — we never see or store a password. We check that sign-in with Google directly, then look for a matching verified 5arz account.
What crosses between the two: your Google account identifier and email, and from 5arz the fact that you are verified, when, and in which country. Your 5arz work history, earnings and payout details are not shared with NUM.
Linking is optional and one-to-one — a 5arz identity can be linked to a single NUM account. Verifying your identity this way does not verify your phone number; those are separate claims and we show them separately.
If you connect an AI assistant or your own software to NUM through the API or the MCP server at itsnum.com/mcp, we collect: the agent name, operator name, email, homepage and purpose you give at sign-up; a salted hash of the IP address used to sign up; when you connect by signing in (OAuth), your NUM account ID, the name of the app you approved and the permissions you granted; a daily count of your reads and writes; and the businesses and promotions you submit. We do not keep a record of what you searched for. API keys and access tokens are stored only as hashes. Our host, Cloudflare, keeps short-lived technical logs of requests.
We receive only what the assistant sends to a tool. We do not receive or ask for your conversation, your chat history, your files or the assistant's memory.
We use this to answer the request, count reads against your daily quota, review what you submit, and stop abuse. Businesses and promotions you submit are read by a reviewer at 5arz before anything is shown to travelers. We do not sell this data or use it for advertising.
Your agent record, daily counts and submissions are kept while your agent record exists. You can disconnect an app at any time from the assistant itself, revoke its access at /oauth/revoke, or rotate an API key at /api/agent/me/rotate. Email info@itsnum.com to have your agent record, counts and submissions deleted.
We use technical and organizational measures to protect your information, including encryption in transit, access controls and audit logging. No system is perfectly secure, so please also protect your own account and devices.
NUM operates internationally. Your information may be processed in the United States and other countries where we or our providers operate. Where the law requires it, we use recognized safeguards for those transfers.
NUM is intended for adults. We do not knowingly collect personal information from children under 13, or the age your local law sets. Some features are limited to older ages or are not offered in every place, and we may ask you to confirm or verify your age to use them. If you believe a child has used NUM, contact us and we will delete the data.
NUM keeps growing, and this policy covers new features from the day they launch. When we change the policy we post it here with a new date. If a change significantly affects how we use information we already hold, we will tell you first, in the app or by email, and ask for your consent where the law requires it.
Questions or requests: email info@itsnum.com, write to NUM, 5arz Inc., 16192 Coastal Highway, Lewes, DE 19958, or message LINE @799pyrus.
NUM คือผู้ช่วย AI สำหรับนักท่องเที่ยว ข้อมูลร้านของคุณในระบบมาจากแหล่งข้อมูลสาธารณะ (OpenStreetMap และ Google) คุณสามารถเคลมร้าน แก้ไขข้อมูล หรือขอให้ลบร้านออกได้ฟรีทุกเมื่อ — แอด LINE @799pyrus หรือตอบอีเมลของเรา ข้อความแชทของลูกค้าเข้าถึงได้เฉพาะเท่าที่จำเป็นต่อการให้บริการ และการเข้าถึงของทีมงานมีการบันทึกไว้ คุณมีสิทธิตาม พ.ร.บ. คุ้มครองข้อมูลส่วนบุคคล (PDPA) ในการเข้าถึง แก้ไข และลบข้อมูลของคุณ