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✦ From NUM's directory · updated 2026-11-08

Seoul's markets: fish you pick, herbs you smell, and snacks for a few thousand won.

The traditional markets NUM maps in Seoul, from the city's fish market to the herbal-medicine quarter and a flea market of old cameras and vinyl.

Where the concierge points people first

The rest of the markets in Seoul — every one we hold

Bring cash and an appetite, in that order

Seoul's traditional markets run on cash more than the rest of the city: plenty of stalls take cards now, but the snack stands and the smallest vendors still prefer notes, so carry some won along with your T-money card. Food prices are usually fixed, so save haggling for flea markets. Go early for produce and seafood, and from late afternoon for the snack stalls. At Noryangjin the system is two steps: you pay the fishmonger for the seafood, then the upstairs restaurant charges for cooking it and the side dishes, so ask the price per person before you sit down.

Questions people ask

What is the best market in Seoul for seafood?

Noryangjin, where you buy live seafood downstairs and have it cooked in a restaurant upstairs.

Do Seoul markets take credit cards?

Many stalls do, but the smaller snack vendors often prefer cash, so carry some won.

Where can I buy ginseng in Seoul?

Seoul Yangnyeongsi, the herbal-medicine market near Jegi-dong, has whole streets of ginseng and medicinal herbs.

Ask NUM which market to hit near you in Seoul

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