5,399 places on the island, 1,591 with a phone number on file. NUM asks in Thai or English, whichever gets the answer.
Phuket is the island NUM was built on. Almost everything a visitor does here goes through somebody — a driver who knows a place, a desk that knows a boat, a tout who knows nothing but is standing closer. The information is fine. The incentives are the problem.
NUM holds 5,399 Phuket places, of which 1,591 have a phone number on file and 1,106 have a website. More hotels than anywhere else NUM covers relative to its size — 1,019 of them — plus 1,316 restaurants and 148 guesthouses. Counted from the live directory on 31 July 2026.
NUM is free to you and adds nothing to your bill. A business pays 10% of a booking NUM completes for it, from the price it already charges. Nobody pays to be recommended, which is the only reason a recommendation here is worth reading.
The ten largest categories NUM holds in Phuket, counted from the live directory on 31 July 2026. Everything else — the categories with fewer than the ten below — is grouped on the last row.
| Category | Places |
|---|---|
| Restaurants | 1,316 |
| Hotels | 1,019 |
| Cafes | 456 |
| Convenience shops | 377 |
| Bars | 304 |
| Massage and spa | 167 |
| Guesthouses | 148 |
| Shopping | 113 |
| Street food and takeaways | 111 |
| Beauty and spa | 92 |
| Everything else | 1,296 |
| Total | 5,399 |
Patong (237) · Kata (117) · Old Town (90) · Phuket Town (72) · Chalong (72) · Karon (44) · Bang Tao (43) · Rawai (41) · Kamala (38) · Koh Kaew (35) · Paklok (30) · Kathu (28) · Cherngtalay (27) · Mai Khao (20) · Thalang (14)
These are the fifteen Phuket areas with the most listings, with the number of places NUM holds in each. Where a listing has no area on record, NUM works from the street address instead.
Not keywords. Whole sentences, in any language, with the constraints that make the answer useful — the time, the budget, the person who cannot manage stairs.
If you run one of the 5,399 places above, it is already in the directory. Claiming it is free, and it stays free — there is no listing fee and no monthly minimum. NUM takes 10% of a booking it sends you and you complete, out of the price you already charge. Nothing on walk-ins. Nothing on your own repeat customers. Nothing if the booking does not happen.
Claiming also fixes what the directory gets wrong: your hours, your phone number, what you actually serve, and whether you can take a table of eight at nine on a Friday. NUM cannot recommend what it cannot confirm, so a claimed listing is worth more than an unclaimed one for reasons that have nothing to do with paying us.
5,399 as of 31 July 2026 — 1,316 restaurants, 1,019 hotels, 456 cafes. 1,591 have a phone number on file and 1,106 have a website. Counted from the live directory.
The whole island. The heaviest coverage is Patong, Kata, Phuket Old Town, Chalong and Karon; Thalang, Mai Khao and the north-east are lighter. The area counts on this page show exactly how it is distributed.
Yes. You can ask in any language, and NUM will contact a business in whichever language that business actually answers in. For most of Phuket that is Thai.
It takes 10% of a booking it completes, from the business, out of the price they already charge — and nothing at all from you. No business can pay to rank higher, because there is no ranking to buy.
No. 5,399 is a directory count. A listing becomes verified when the owner claims it and passes a 5arz check, and NUM tells you which of the two it is showing you.
Claim your listing — free to list, free to stay. 10% only on a booking NUM sends you and you complete. Nothing on walk-ins, nothing on your own repeat customers.